Photo Credit: Levellr
Engagement-focused AI insights platform Levellr announces a $2.5 million seed round to turn Discord conversations into actionable insight.
Fanbase development and AI insights platform Levellr has announced raising $2.5 million in seed funding led by Fuel Ventures, alongside a group of tech and gaming-focused investors, including Bing Gordon, Frank Gibeau, Phil Mansell, Simon Hade, Norman Cheuk, Playformant, and Mark Pincus’ Workplay Ventures. The new capital will be used to further build data infrastructure and expand “agentic” (read: AI-related) tools designed to proactively reveal insight-based recommendations.
Levellr also noted earlier support from investors like Rich Barnwell, Matt Bilbey, Dylan Collins, Mitch Lasky, Owen Mahoney, and Mika Salmi.
Levellr focuses on Discord-style communities and aggregates conversation and engagement signals, converting fast-moving chat into actionable, structured insight for teams across product, marketing, community, support, and more. The company says its tool is a way to reduce “signal-to-noise,” expedite reporting cycles, and connect fan opinion to business and product metrics.
Tom Gayner and Ben Barbersmith founded Levellr in 2021, and they say demand for the company’s offering has only increased, with revenue doubling over two consecutive years. With a primary focus on gaming communities, Levellr customers have included Fortnite publisher Epic Games, South Korean game publisher Krafton, and mobile gaming company Scopely, as well as YouTube and Google.
“Our customers told us that while they had clarity on what was happening through product and monetization data, they often lacked the ‘why’ behind changes in metrics,” said Levellr co-founder and CEO Tom Gayner. “They needed real-time insight from the user voice to help teams make smarter decisions.”
“Before Levellr, teams were manually scrolling platforms like Discord, often undervaluing community signals until a bug or issue had already escalated into user churn. Community reports often lacked sophistication in the form of segmentation, cohort analysis, or weighting, so even if customers could see user signals, there was a real lack of clarity as to whether product teams should actually act on it.”
“Levellr is tackling a problem we see time and again across games and consumer businesses—huge amounts of value locked up in community conversations, with no clear way to turn that insight into action,” said Mark Pearson, Founder of Fuel Ventures. “Tom and Ben have built a platform that brings clarity where there has been noise, helping teams make better decisions that directly impact retention and growth.”
